The company was established in 1996. The whole process began with the production of plastic cases for watercolors and gouachepaints of other manufacturers. New boost to the company gave the idea to start its own production of goods for children's creativity (watercolors, gouache, acrylic paint and plasticine). In due course, the production, which began with a small workshop, grew into a fairly large scale of manufacture. Now the power of the company can perform any number of orders.

Private Joint Stock Company "Zahidna Promyslova Grupa" is one of the leading companies in Ukraine in the sphere of production of goods for children's creativity. Now it is a modern industrial complex which includes a technologically perfect equipment, professional team of managers and industry experts.

Currently, the company is equipped with its own laboratory, which allows following the developed technology and formulation model of the paint and plasticine manufacturing. The products meet European quality standards and are completely safe for the end consumer.

Each series differs in design and internal content.