Our present company was established in 1971 by our father Tag Elsir Ali Elsheikh (at present chairman), in the name of Tag Cosmetic and Toilet products, then the name became Tag Cosmetics and Toiletries Limited and finally Tag Cosmetics Limited. Our father began his business career in the 1940s, specializing in Henna Krib manufacturing and trade, together with perfumery mainly essential oils, Sandalwood and Sandalwood oil from India, Cinnamon from China, Cardamoms from Ceylon, Cloves from Zanzibar, Mahlab from Turkey and perfumes from Europe.
The "CROWN" "KRIB" Brand Henna is number one in Sudan since its introduction in the 40s, registered as a trademark in Sudan since 1952, now enjoys legal registration in several Arab countries and it is proud to be the number one henna in the world because its second to none. Quality has not changed for over 50 years of experience. It is the first Sudanese Trade Mark to be registered by WIPO Geneva (No. 728652 dated 23/3/2000).