With a history dating back to 1991, SAPP is a long established Dubai based IT distributor and reseller marketing a diverse range of IT products directly to business customers in the UAE and India as well as to IT dealers throughout the region.

Operating from headquarters in Dubai we operate subsidiaries in India and the UK. Our highly trained, multinational workforce pride themselves on providing industry leading levels of customer service and support currently supplying customers across almost every industry sector in the UAE.

SAPP represents a broad range of international partners and manufacturers in the markets in which we operate and work closely with our supplier community to ensure that our customers have competitive access to new and developing technologies.

SAPP is the exclusive authorised distributor for Middle East/Africa for the
â€œSharper Imageâ€ range of high quality, high value compatible printer consumables.
The Sharper Image is increasingly becoming the preferred choice amongst customers looking to reduce printing costs without any sacrifice in OEM quality.

SAPP also represents the UKâ€™s â€œLasting Impressionsâ€ in the UAE. Lasting Impressions is regarded as one of the worlds leading manufacturers of high quality branded impact printer ribbons.

Additionally SAPP offers an enormous range of OEM supplies and IT Hardware through its distribution arrangements for products supplied by most of the worlds leading global IT manufacturers including HP, Samsung, branded, Xerox, Brother, Lexmark and NCR.

In the UAE we are now based in the Dubai Investment Park and also operate a sales/distribution office in Bur Dubai.