RO LONDON isnâ€™t just a brand, itâ€™s also the story of a Wildlife Crusader, a socially dedicated Australian designer, environmentalist and artist who believes in creating awareness of endangered species through fashion; after all isnâ€™t fashion a statement of what is happening in our world today? Ro is admired for her creativity, originality and her exceptional inspirational universe to help raise needed funds for the preservation of our wildlife.
Ro's unique designs, all of endangered species are highly colourful, exotic, finely detailed figurative wildlife motifs printed on opulent silks noted for their exceptional lustre, texture and striking colours. The finished products are the nature paintings where this imaginary world comes to life. Handmade drawings with a soulful quality are transformed into printed fabrics, all the materials and each phase of the process are exclusively and rigorously made to perfection.ï¿½
Ro travels far and wide to research endangered species natural habitat to capture their true essence in each of her designs. It began in 1999 with a visit to Treasure Island, Fiji, after which she soon commissioned her dear artist friend, Ronald Chambers, to paint the endangered green turtle. In the years since, her desire for knowledge has taken Ro on expeditions around the globe, volunteering at numerous wildlife sanctuaries in search of the intricate details that make up her distinctive designs, in turn raising funds to support all animals in peril, need and nearing extinction.
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