A leader in FMCG distribution in GCC, The division functions as a total marketing unit for non resident principals and our effective & competent team of direct and line managers, comprising of Trade Marketing, Business Development, Sales and Merchandising force leave no stone unturned in achieving pre-set milestones. Being one of the oldest and largest FMCG organisations in the country, we enjoy excellent relation with the trade and local authorities which reflects on the overall business growth without any bottlenecks. Our expertise in managing a diverse portfolio of products helps us demand a higher share of shelf vis a vis share of market.