The NoBowl Feeding System™ is a unique way of feeding your cat while it satisfies their inborn instinct, which is to hunt! It replaces the bowl with the hunt, letting your cat stalk, trap and play with their food the way cats naturally do. The NoBowl Feeding System™ is the first indoor hunting system which changes the method of where they find their food. For cats, hunting is part of what scientists call—"The Seeking Circuit". While they are in the seeking circuit, their brain releases dopamine, which heightens their arousal and creates a great feeling of anticipation... like a child on Christmas morning. The NoBowl Feeding System™ mimics their natural cycle of the hunt by engaging the natural seeking circuit and completing it with the satisfaction of a food reward. The system also provides the tactile sensation cats want, so that they can engage their teeth, claws and paws in the hunt!