Ningbo Beyond import and Export Co., Ltd. is a branch company of Ningbo Beyond Holdings Group, The predecessor of “Yongfeng” weave factory, founded in 1958, and in the early 90's, as the textile industry reform demonstration enterprise restructuring, the establishment of Beyond group. After nearly twenty years of development, has grown into the billions of RMB of assets, now has more than 16000 employees, in the textile, clothing two major industries and real estate, tourism, finance, industrial investment four projects, holdings of more than 30 enterprises integrated group of companies.
The core business of Beyond holding group as a retail brand, brand management has become the most important strategic Beyond holding development. In 1994, Beyond holding group in China first proposed the "home" concept, and the independent brand identity to enter the domestic market, and also the drive China Textile Industry Association in the name of 1995 into a comprehensive "home" of the industry. Today, Beyond holding group not only has grown for home textile enterprise group China textile industry leading, also created a number of well-known brands of large apparel group. At present, thetextile sector operators, “BEYOND” , “I WILL” ,“C.DODO” , “lehome” , “Beyond baby” , “HIPPNER”6 brand clothing plate; management and operation“Tonlion” , “ItsF4” , “Demain” , “Selftrend” “ VCR”and other 5 brands. Under the "textiles" (BEYOND) is China Enterprises Association certification of domestic home textile brand, under the trademark "Beyond" as "famous brand of Zhejiang province", "provincial famous trade names", "China brand" products "; Tonlion" (tonlion) is one of the largest apparel brands the domestic leisure clothing sales, in 2006 was named "A Well-Known Trademark in China"; "Beyond" and "Tonlion" has frequently appeared in the "Chinese 500 most valuable brand", the brand value of more than 64.26 a hundred million RMB.
In 1994, Beyond started brand retail chain business, dependent on the textile and garment industry for many years and has its own unique insight into the concept and mode of operation, group of brands has established more than 5000 stores in the country more than 30 provinces and cities in one or two kinds of values. And in the second half of 2009 entered the field of electronic commerce, electronic commerce and other non traditional channel business into the group's long-term development strategy, after nearly three years of development, the major domestic integrated B2C platform, independent business type B2C and C2C platform to set up brand online retail store more than 80, the Beyond holding group has grown into the largest China traditional textile, clothing industry e-commerce retailers. In 2012 the Group sales exceeded 103 a hundred million RMB, a growth of 20% in 2011, the electronic commerce performance reached 150 a hundred million RMB, a growth of 50% in 2011.
Beyond holding positioning itself as the “excellent brand operator” and “outstanding investors”. In recent years, investment in the textile industry, tourism, finance, real estate and other areas, "the purchase of" capital operation, development of enterprises by leaps and bounds. At present, in Zhejiang, Anhui, Shanghai and other surrounding areas to invest in textile fabrics, clothing, home textiles production and logistics base, to optimize the industrial investment structure. At the same time, and actively explore the real estate, tourism, financial and other industries, the industrial investment to form a good interaction.
Brand strategy has been Beyond holding core part of strategic planning, the next few years Beyond holdings brand will further in the design development, channel construction, marketing, supply chain management to increase investment, maintain the development the forefront of the industry, realize the channel volume reached 1 above, costume plate brand annual sales reached 150 a hundred million RMB, textile plate domestic brands with annual sales reached more than 50 a hundred million RMB.
More than 10 years, Beyond established a consensus of value " harmonious and consistent, innovation and enterprising". Beyond stressed that the affinity, friendly, happy to advocate, a harmonious working environment, respect work performance and individual employee creativity, encourage thinking and innovation, we regard innovation as a part of the business process. It is this idea of value, become the core power for many years, Beyond fast, steady development, and is also the basic guarantee for the future sustainable development of Beyond. "Bo century dream, Develop national soul", Bo foreigners will continue to design the filled with enthusiasm, imaginative, the Beyond construction to become the terminal control of the largest point line, the largest domestic apparel brands and the largest home textile brand owners and domestic excellent modern retail e-commerce enterprises