J&E WHOLESALERS reviews

Company Information

Welcome to J&E Cash ‘n Carry – one of Pretoria’s biggest wholesalers in the following categories of products: Cosmetics, Groceries, Sweets, Personal Care, Household, Health, Beauty, Baby, Hardware, Electric & Stationery.
We are one of the oldest existing wholesalers in South Africa, having been established in 1945. Most famous brands which have formed the backbone of our company include: Sunlight, Omo, Knorr, Koo, Shield, Stametta, Grandpa, Joko, Five Roses, Nestle, Cadbury, Simba, Robertsons, Mirage, Plush, Kiwi, Always, Stayfree, Sunstar, Tastic, Panado, Disprin, Lennon, Dawn, Clere, Easy Waves, Sta Soft, Black Chic, Isoplus, Inecto, Dark & Lovely, Restore, Sof ‘n Free, Hendler Hart, Lux, Johnson’s, Twinsaver, Pampers, Parrot, Ntsu, All Gold, Ariel, Black Cat, Doom, Ebony, Consol, Trust, Lovers Plus, Gentle Magic, Ponds, Handy Andy, Colgate, Aquafresh, Cremora, Chappies, Bakers, Royal, Supermax, Minora and loads more!
We serve the trade only. Therefore our customers will never see their consumer-customers in our store! Registration takes 1 minute, and we pride ourselves in offering the best possible service to our customers. Deliveries can be arranged around South Africa, depending on certain minimum order requirements. We also cater for worldwide export. Promotions run every week and every month, giving you the peace of mind that you get the best deal throughout the year. Trolley for Trolley, we are the cheapest!
Our History:
Early 1870’s: Mahomed Hajee Joosub, a young lad of just 14, arrives from India by ship on the shores of Cape Town and manages to trek his way to Pretoria with some Boers.
After a long and arduous journey, he is dropped off on Church Square, Pretoria, with 1 pound in his pocket where he commences to hawk for years until he is able to open his first business, ironically on Church Square, where many years earlier he had landed. He specialized in textiles, this business aptly named M.H. Joosub & Sons. Amongst his many customers was President Paul Kruger.
M.H. Joosub was blessed with three sons, one of which was Hajee Joosub Hajee Mahomed (the father of Solly Hajee Joosub – current Managing Director of J&E). Hajee Joosub ran his father’s business very successfully, and at the same time, in 1945, started J&E Wholesalers in Prinsloo Street, Pretoria. At that time, Hajee Joosub controlled three businesses, namely M.H. Joosub & Sons, J&E Wholesalers (Pty) Ltd and J&B Trading in Johannesburg.
Hajee Joosub passed away in 1963. This is when Solly Joosub, with his brother Sikander inherited J&E Wholesalers. When Sikander Hajee Joosub migrated to Durban a few years later, Solly Joosub took full and complete control of J&E.
Even as a young boy, he worked many long hours in J&E under his father’s supervision, thus when Hajee Joosub passed on, Solly Joosub at a young age could command control of the business.
In 1972, a much larger entity by the name of S. Cohen was acquired by J&E under the directorship of Solly Joosub. S. Cohen, who also specialized in the FMCG market, was a natural and strategic takeover. S. Cohen then became the new premises of J&E Wholesalers (Pty) Ltd., at 70-80 Du Toit Street, Pretoria.
In 1973, Solly Hajee Joosub, along with 3 other founders, started a company by the name of Shield Buying and Marketing, this was a great success story as many disadvantaged Independent wholesalers (including J&E) could purchase goods through this buying group and could compete favorably against the giants of the time. Shield Buying Group listed on the Johannesburg Stock Exchange in 1987, and Solly Joosub was amongst the first non-white executives to own a company on the JSE. Later on, in 1992, Shield was purchased by the Massmart Group, and now falls under the umbrella of Walmart / Massmart.
Due to all the violence and instability of 1986 in South Africa, Solly Joosub made a strategic decision to transform J&E from a conventional business of carrying accounts and delivering stock, to a�Cash ‘n Carry. This, with the will of the ALMIGHTY was a resounding success.
With the change to Cash ‘n Carry, the Du Toit Street premises was proving too small, so in 1992 J&E acquired and moved to the current premises on WF Nkomo Street (ex-Church Street), Pretoria West, and these premises were consequently extended in 2005.
Solly Hajee Joosub is still the head of J&E today, with his 3 sons – Mahomed, Adam and Shabir who effectively control the day-to-day operations.
The success of four generations of the Joosub family can only be attributed to the ALMIGHTY who has been very kind in showing us the path to success, integrity, morality, hard work and honesty. We pray that He continues to pave that path for us and for future generations.