Bubang's innovative technology and state-of-the-art design has enabled the company to develop an impressive household lineup for the last three decades. As one of the leading home & kitchen appliance manufacturer specializing in rice cookers, Bubang now offers a wide range of products, from high-tech electric pressure rice cookers, ultraviolet dish dryers to anion inducing humidifiers.

LiHOM's parent company, Bubang Techron, first began its business more than 30 years ago as original equipment manufacturer (OEM) for Samsung and LG electronics, quickly establishing itself as a leading manufacturer of electric rice cooker in the Korean domestic market.

In the year 2006, as we enter the third millennium, in an attempt to reflect Bubang's vision and its willingness to stay one step ahead of its competitors, the company launched a new premium brand targeted at its high-end customers under the brand name of LiHOM and its slogan "Home Innovation." This luxury subsidiary is determined to not only maintain its long-held corporate philosophy, but it is also more than ever ambitious to meet the needs and expectations of today's discerning consumers.